Kokanee

This was a proposed brand refresh for a Pacific Northwest beer brand called Kokanee. Their main demographic are hockey players, snowboarders, skiers, and other snow and ice related sports enthusiasts.

What I Did

For this project the client wanted to add energy and excitement to the brand while maintaining an approachable look and keeping their logo the same. I also wanted to highlight their slogan “glacier fresh” by emphasizing the cold, icy, and snowy aesthetic. The focus was to redesign their beer can and case. I took two main approaches, one that leaned more into the energetic and excitement aspect and one that had a cleaner and high-end feel.